The Psychology Behind Mobile Budget FosteringIncentives and rewards such as discount rates, cashback and loyalty points can be powerful motivators for mobile purse adoption. Nevertheless, the precise aspects that drive mobile budget fostering are still an enigma.Utilizing the stimulus-organism-response (S-O-R) theory as an academic basis, this rese
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The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as discounts, cashback and loyalty points can be powerful motivators for mobile wallet adoption. However, the exact factors that drive mobile purse adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basis, this res
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The Psychology Behind Mobile Wallet AdoptionMotivations and benefits such as price cuts, cashback and loyalty factors can be powerful motivators for mobile pocketbook adoption. Nonetheless, the exact aspects that drive mobile wallet adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this researc